SasMob: Super Heros Campaign,
Communication campaign to promote public transport and cycling in Szeged. The project was realized within the framework of the SasMob-Szeged project. Comic book style, individually drawn illustrations are combined with unique graphic elements: the individual logotype and fantasy name per hero, joined team keyart, unique image treatment, consistent composition frame and typography. The ads ran – or "flew" – online and offline in the city's space, proclaiming the community-building character of transportation.