Christmas design for the Happy Day Christmas Promotion across the Central European region with 5 unique visuals fitting on all flavours and two different design directions. One had to fit to the premium appeal of the brand so I created a very low-key, traditional classic design with simple icons, pictograms on strong background colours. The other direction is more modern and funny with my own characters and playful illustrations focusing on a joyful christmas theme in order to attract families.
The main focus of the campaign was on the so called “packaging jacket”, which is a removable christmas cover for Happy Day packs. Furthermore I created POS and advertising materials (shelf- and placement deco) like wobblers, price frames, shelf stoppers, lama columns and gates, palett covers, palett corners, posters, neckhangers with three different christmas greetings and several online/offline advertisements.
Other countries in the region (such as Czech Republic, Slovakia, Serbia etc…) used my design during the Rauch Happy X-Mas Days campaign to distribute all their marketing materials in 2017.
Client: RAUCH Fruchtsäfte GmbH & Co OG, Austria
Communication coordinators: Anett Polyák & Melinda Kun, Rauch Hungary
Design: Anna Korolovszky
Copyright: Petra Tóth
Photos: Judit Kocsis - Colorgraphers